This week we were “utterly shocked” by the absence of cluster munition survival videos on the web. Check Google, YouTube. All you can get out of those communications is the utter shock of mutilation, death and devastation the murderers take pleasure in leaving you with. Georgia, Syria, now Ukraine.
Alright, shocked and killed we can easily be by just stepping out on the street. That’s not what we expect from the world wide web, folks! We look for life-saving information, we seek solutions to the problem.
Staying resilient in the face of unexpected 300 mm missile attacks is as good a problem as washing your Rhodesian Ridgeback puppy. So why are we flooded by video tutorials about the latter and lack the solution basics of the former?
As our town of Kramatorsk, Eastern Ukraine was shelled by heavy weaponry earlier this week, we wondered what the public security experience will be for those who survive the deadly attack by Smerch BM30 rockets. And — here and now — should we really care who launched them as long as we know how to dodge them?!
Okay, let the Kyiv- and New York-based journos speculate about geopolitics. From the safety of their homes.
Most messages beamed by the mainstream based-not-in-Kramatorsk media just drummed up the confrontation tune highlighting the — otherwise important facts that — cluster munitions are banned under international law and that Ukraine was shocked by the attack on a community “some 50 km behind Ukrainian lines and [thus] considered relatively safe before the attack.”
Some bits of life-granting solution communication came from the Governor of Donetsk Oblast Oleksandr Kikhtenko. At a press conference hours after the attack, he shed some light on the mechanics and electronics behind the killing power of 300 mm missiles — sure we all wish we knew that information much earlier; and the media is to still stamp the survival drill into our minds.
Some kudos also go to the Odesa Oblast Administration (Southern Ukraine) and the local news outlet here in Kramatorsk named Vostochnyy Proekt for sharing these bomb survival videos:
Sure thing, Ukrainians start to come out of the cluster munition attacks more resilient, survival tactics savvy. But like in any awareness raising/behavior change campaign having the right communication tools is as important as repeating the vital message a quadrillion times.
Problem reporting is so analog age. In the digital 21st century let’s finally start to think and communicate solutions, not just problems.
To our global reader out there, next time you are “utterly shocked” and think of launching a Twitter campaign — think @clusterbombsurvival not just @banclustermunition.