As the film industry becomes increasingly globalized, film-making in Ukraine still suffers from parochial attitudes. A solution to the problem can be found by answering the question – what do skilled — however often underestimated — Ukrainian film talent have to offer the global audience today? And keep in mind that the target audience could be both Ukrainians in the diaspora and Chinese college students in western Ukraine.
Working towards creation of a sustainable model for the development of contemporary Ukrainian film culture, Highlight Pictures realizes the importance of establishing strong ties with partners and investors abroad.
Here is story we often share with whoever wants to listen, to illustrate our methods:
The opportunity to collaborate with the Highlight Pictures team allowed me to introduce a significant group of young culture practitioners in Ukraine to the values upheld by the United Nations. I immediately spotted some traits of these values in Feathered Dreams. Things like multiculturalism, tolerance. It just needed to be enhanced a bit more in the promotion campaign.
My new Ukrainian friends also were increasingly embracing the idea of somebody providing an educated service on a voluntary basis.
The unique and extraordinary approach demonstrated by the colleagues from Highlight Pictures – for instance, Feathered Dreamsis the first feature film produced in Ukraine entirely in English – allows us to increasingly discuss with Ukrainians such topics as sustainable development and social inequality by using the language of cinema, universally understood in countries from Austria to Zimbabwe.