Inspired by stats from Basic Lead. But still wondering what the future holds for African films in Russian-language markets

Our Zimbabwean partner Afriwood, an African film distribution company with offices in Harare and Randburg, South Africa,  recently received an exciting message from Elina Nesterova,  Development Sales Manager for Central and Eastern Europe, CIS, Central Asia and Israel at Basic Lead. (See Ukrainian Media Content Market 2012 scheduled for September)

Operating inspiring statistical data, she wrote:

With 25% of the world’s population, 84 countries, and a fast-rising number of broadcasters, pay-tv platforms and IPTV services, Africa and Western Asia have become core operating objectives for exporters of television content, despite the fact that these world regions still generate less than 2% of international licensing revenues.

Fueled by a 34% hike in television advertising and a whopping 50% growth in foreign content sales, Africa and Western Asia should be on your agenda and I would like to introduce you to Basic Lead, a company that helps exporters of television content do business in foreign markets since 1991.

Basic Lead organizes the geographically focused, annual DISCOP television content markets and coproduction forum targeting 30 Western Asian countries (DISCOP ISTANBUL / Next edition 5-7 March 2013) and 54 African countries (DISCOP AFRICA, the Number One event dedicated to the commerce,  production and distribution of multiscreen, television content across Africa / Next edition 31 October-2 November 2012). (See Turkey’s Soap Power)

We wrote earlier that Afriwood will participate in this year’s Ukrainian Content Market to take place in Kyiv next month. We also discussed the prospects of African film distribution in the Russian-speaking markets with an Ukrainian PR agent who is busy marketing the first Nollywood film co-production in Europe, Feathered Dreams. He said, “No prospects!”

We are still hopeful. And have no doubt that Afriwood would benefit from taking part in the upcoming Discop Africa event in Johannesburg, too.


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