Ukrainian Media Content Market 2012 scheduled for September

The 2nd International audiovisual content market Ukrainian Content Market 2012 is scheduled to take place in Kyiv on September 12-14, 2012.

Media Resources Management (MRM), a Kyiv-based media consulting company, is an organizer of the event. With a client basethat includes such international stalwarts of audiovisual production and distribution as Endemol (the world’s largest independent production company, with over 80 companies in 31 countries), Russian NTV, Central Partnership, RTL Group (Europe’s largest TV, radio and production company majority-owned by German media conglomerate Bertelsmann – See Top 10 global media giants: it’s not that easy), among many others, MRM is in an unique position to facilitate networking between various actors in the media of what used to be the Soviet Union.

MRM launched Ukrainian Content Market last year as part of the KIEV MEDIA WEEK (KMW). Concurrently with the Content Market, the following media business events will be held in the Ukrainian capital this coming September (Sept 11-14):

  • 11 September 2012
  • 12 September 2012
  • 13 September 2012
  • 14 September 2012

One of the most successful business people in the Eastern-European media industries, Alexander Rodnyansky on KIEV MEDIA WEEK :

I am extremely impressed with the idea of organizing KIEV MEDIA WEEK. It will finally allow to look around and feel the main global trends. It is no secret that the film industry is dictated by the standards of English-speaking world.

 In the West, film and Alexander Rodnyansky TV is a powerful industry with proven technology and experience in production and promotion of media content. There is much to learn and, most importantly, we have to learn if we seriously want to talk about the film business in Ukraine.

Naomi Koh, Vice President of Sales at Zodiak Rights, who has an enormous experience in selling television content across the world: Asia, Central-Eastern Europe, German-speaking Europe, Israel and Turkey. Supervising sales to this wide array of regions has given her a depth of insight into the different television cultures and tastes of different audiences around the world. She was a speaker at last year’s KMW:

I think it is an excellent idea to have a market in Ukraine. KIEV MEDIA WEEK will give us an opportunity to see many of our partners across the CIS region. The timing of the market, being just before the other international activities of media industry, means that the buyers we see will be the first to hear about the new shows – what a great opportunity for all concerned!

Who are the exhibitors of the Ukrainian Content Market:

  • major audiovisual content production and distribution companies from Russia and Ukraine;
  • exhibitors from other CIS countries, Baltic States and Eastern Europe.

Exhibitors’ offices will be set up in the suites of Radisson Blu Hotel in Kyiv.

Who are the buyers (participants) of this year’s Market

  • broadcasters and distributors of media content (including new media) from Russia, Ukraine (including local regional companies);
  • broadcasters and distributors (including new media) from other CIS countries (Kazakhstan, Uzbekistan, Moldova and the others), Baltic States, Georgia and other former-Soviet nations

The organizers of KMW and the Ukrainian Content Market 2012, Media Resources Management, is the first Ukrainian media consulting company. It has been around since 2005. Their experts have participated in a host of major media industry events since then, including the MIPCOM and MIPTV

MIPCOM is the world’s leading content market for creating, co-producing, buying, selling, financing and distributing entertainment across all platforms. Every October it summons thousands of media industry professionals to Cannes.

markets (Cannes), DISCOP (Budapest), the Berlin Film Festival, the European Film Market. They also attended conferences like the European Film Finance (2007, 2008, 2009) and Digital TV Outlook (2007, 2008) (Munich, Germany), the Media Festival 2008 (Manchester, Great Britain), the European TV Dialogue, as well as exhibition and conference on media technologies IBC (Amsterdam, the Netherlands), «The World of Mobile Content MoCo 2007» (Moscow), the «Teleshow» (Moscow), NATPE (Las Vegas, USA) and many others.

According to Variety, Patrick Jucaud, owner of Los Angeles- and Paris-based Basic Lead, has run DISCOP since founding it in 1991 to give international distributors the chance to sell content to the emerging markets of the former Soviet Bloc. DISCOP East is now called NATPE Budapest, after NATPE acquired majority control of the East European TV mart.

A fewday ago, MRM Director, Victoria Yarmoshchuk, became a member of The International Academy of Television Arts & Sciences, international EMMY Award organizer.

Ukrainian Media Content Market is an echo of a global trend for content aggregation. Other examples include the Korea Creative Content Agency (KOCCA) and Africa Creative Content Agency (ACCA), a partnership between SinS founder Andy Kozlov and creatives from across the African continent.

As a public agency, KOCCA is a combination of five organizations including the Korean Broadcasting Institute, the Korea Culture and Content Agency, the Korea Game Development and Promotion Institute, the Culture & Contents Center and Digital Contents Business Group of the Korea SW Industry Promotion Agency.


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