Destination branding for Romania, anyone?

The cradle of Dracula? Not just that anymore!

If we were to ask you how your image of Romania changed since this ex-socialist nation became part of the European Union you would probably be short of words. The situation is about to change, however.

The Only in Romania ad campaign takes a simple route to entice new travelers to this Black Sea country. Focusing mainly on the country’s name, it gives multiple reasons why this place rivals many others around the world. From offering cities that never sleep like New York to premium wine tastings and natural surroundings, this campaign shows that Romania really has it all.







Rebranding Romania: tapping into NY and Rome I (heart) campaigns

Conceived and executed by the Romanian branch of Lowe & Partners, a London-headquartered ad agency, based in Bucharest, the Only in Romania ad campaign is pretty extensive. The campaign is dedicated to both foreigners and Romanians.


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