A week ago we celebrated the World Humanitarian Day. These last couples of weeks TV screens the world around are streaming in our sitting rooms and lounges a horrific sequence of starvation and helplessness faced by Somalia and other nations in the Horn of Africa.
The devastating food crisis in Somalia and across East Africa is the worst in decades. Over 12 million people are affected – many have no food, no water and have lost all their livestock. The most vulnerable are children – Save the Children and other aid agencies have launched a huge emergency response across the region and are on the ground delivering life-saving aid.
Andrew Meldrum, a Global Post ‘s Regional Editor for Africa and once a long-time reporter from Zimbabwe, has recently shared a story on how celebrities are raising awareness of the world. Bob Marley is helping the millions at risk of starving in Somalia’s famine. His song “High Tide or Low Tide” has been donated by his widow, Rita Marley, to be used in Save the Children’s campaign to raise funds to aid victims of the famine in the Horn of Africa.
The ‘I’m Gonna Be Your Friend’ campaign supports Save the Children’s appeal, helping raise funds for urgently needed food, water and medicine. This huge social media campaign has already unified the entertainment world, with over 150 of the world’s most influential musicians, artists, sports stars and celebrities all posting details on the campaign to their Twitter and Facebook fans. Current pop sensations like Rihanna, Justin Bieber and Robert Plant have also joined the campaign.
Rita Marley said, “Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives.”
Donations Link: http://www.imgonnabeyourfriend.org
One can only hope that more creatives from the developing world embrace this cause and channel their creativity in this direction to complement humanitarian causes elsewhere in the future.