On how you globalize your business

Tom Travis, the managing partner of Sandler, Travis & Rosenberg, PA. and international trade and customs consultant, uses the Six Tenets when giving advice on how to globalize one’s business. The Six Tenets are as follows:

  1. Take advantage of trade agreements: think outside the border
    • Familiarize yourself with preference programs and trade agreements.
    • Read the fine print.
    • Participate in the process.
    • Seize opportunities when they arise.
  2. Protect your brandat all costs
    • You and your brand are inseparable.
    • You must be vigilant in protecting your intellectual property both at home and abroad.
    • You must be vigilant in enforcing your IP rights.
    • Protect your worldwide reputation by strict adherence to labor and human rights standards.
  3. Maintain high ethical standards
    • Strong ethics translate into good business.
    • Forge ethical strategic partnerships.
    • Understand corporate accountability laws.
    • Become involved with the international business self-regulation movement.
    • Develop compliance protocols for import and export operations.
    • Memorialize your company’s code of ethics and compliance practices in writing.
    • Appoint a leader.
  4. Stay secure in an insecure world
    • Security requires transparency throughout the supply chain.
    • Participate in trade-government partnerships.
    • Make the most of new security measures.
    • Secure your data.
    • Keep your personnel secure.
  5. Expect the Unexpected. Check Rotman School of Management publication to learn more about Integrative (Design) Thinking

    • The unexpected will happen.
    • Do your research now.
    • Address your particular circumstances.
  6.  All global business is personal
    • Go to the source.
    • Keep communications open.
    • Keep the home office operational.
    • Fly the flag at your overseas locations.
    • Relate to offshore associates on a personal level.
    • Be available to overseas clients and customers 24/7.

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