India’s creative industries

Reprinted from the British Council India blog

Highlights by India Brand Equity Foundation, as of March 2011

  • Media and Entertainment is one of the fastest growing sectors in India. The entertainment industry estimated at about US$ 9.4 billion in revenues in year 2010 is expected to reach revenues of US$ 10.7 billion in 2011.
  • India is the largest film producing market in the world and one of the largest employment sectors in India.
  • India is the third biggest internet market, with over 100 million internet- user base and the amount of time spent on the Internet for an average user in the country is 16 hours a week. According to Google estimates, 40 million users access Internet through mobile phones and download 30 million applications. New technologies such as 3G, broadband and mobile infrastructure are also helping in propelling this trend.
  • The growth of the fashion industry in India is mainly driven by the growing exposure of domestic designers at international forums attracting a large number of international clients, launch of focused business education courses for emerging designers and the establishment of an industry association. Rising affluence has increased brand awareness among Indian consumers. The Indian textile industry provides direct employment to over 35 million people.

Here are the background details of two 2011 winners of the Young Creative Entrepreneur Awards from India.

Pranav Ashar, Enlighten Film Society

Having launched Enlighten Film Society in 2007, Pranav Ashar has been able to createIndia’s largest film society. In 2008 Enlighten launched its DVD label and has been able to launch up to 100 titles in the market including masterpieces as The Bicycle Thief (1949) and Children of Heaven (1997). His expanding film society has about 1,000 members and growing. In 2009, Ashar bought DearCinema to create a basis for sharing knowledge with the public on varied and dissimilar platforms. He has now started working on distributing film merchandise, an untapped market in India, to further diversify the platform for sharing information and transforming it into knowledge.

Abhijit Bansod, Studio ABD

Abhijit Bansod is a quirky designer whose products connect deeply with the user by telling vivid stories, by overlaying the familiar with the new and surprising. He believes in celebrating creativity that combines fragments of

Indian tradition with cutting-edge technology, and fuse cultural motifs with new age thinking. Propelled by humour, craft, rituals, people, situations and Indian

heritage, he creates products that speak a unique language – an Indian design vocabulary. Abhijit’s Studio ABD, is a multi disciplinary design studio that works on design experience services (product, branding and spaces) for clientsand creates and markets their own products. His creations have won him many national and international awards, including the RED DOT Design Award 2010 and Best Designer Award in 2008.

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