Brand Africa Expo 2011 to take place in Joburg

BRAND AFRICA EXPO™ 2011

Sandton Convention Centre in Johannesburg, South Africa

29 September – 1 October 2011

Brand Africa EXPO is a 3-day multi-sectoral international trade and marketing expo to showcase business opportunities in Africa, African innovation, excellence in building global African businesses and attracting global businesses, investors and visitors to Africa.

The EXPO will feature specific sections for Doing Business in Africa aimed at trade and investment agencies, advisory and African business opportunities, Destination Africa aimed at tourism and nation branding entities, and living and learning in Africa, African Arts & Culture aimed at fashion, music, art and design entities and individuals, and an African Media Centre for connecting visitors to Africa.

Chief Global Analyst at Millward Brown, Nigel Hollis will give a masterclass entitled "Building valuable Global African Brands and Global Brands in Africa"

Brand Africa Conference & Masterclass will take place within the Brand Africa EXPO featuring keynotes and Masterclasses by leading thought leaders, authors and practitioners on branding, investment and innovation in Africa and a Africa Youth Summit on social media, technology and leadership.

Registration Fee is R4,800 (excl VAT) or $675 per person, includes signed book by author and ticket to Brand Africa EXPO.

The Brand Africa initiative will be broadcast to 41 sub-saharan African countries and covered by inter alia, African Business, New African, Mail & Guardian, BBC Worldservice Africa, MTV Networks Africa, Bizcommunity and Kaya FM.

Keith Dinnie will talk about "Destination Branding and Marketing: Creating a unique, competitive and sustainable place brand and reputation"

The Brand Africa EXPO™ is an extension of the Brand Africa FORUM™ hosted by Brand South Africa launched in 2010. Brand Africa FORUM is a forum for decision makers in Africa to drive Africa’s growth, reputation and competitiveness.

Global economist and best-selling author of the new best-seller, How the West was Lost, Dr. Dambisa Moyo returns to Brand Africa FORUM on 29 September 2011.

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