Soviet, a South African brand

A Soviet poster on the company’s Facebook page

Soviet, a jeans wear brand , is a curious development of the eponymous  communist state USSR.

2013 Discop Africa participant spots a Soviet T-shirt at the International Convention Centre in Johannesburg's Sandton. (Photo by Andy Kozlov)
2013 Discop Africa participant spots a Soviet T-shirt at the International Convention Centre in Johannesburg’s Sandton. (Photo by Andy Kozlov)

Soviet was launched in 1987 with the creation of The Soviet Jeanswear Company (Pty) Ltd. The Soviet Union collapsed four years later and is only to be found on dated maps that decorate walls throughout Zimbabwe.

The company has grown to become highly successful in the South African premium jeans wear market.

A Soviet fashion industry poster
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One thought on “Soviet, a South African brand”

  1. Hi Steppes,

    I’m head of marketing for Soviet. Thanks so much for the blog, well played!

    Drop me a line so i can give you some specifics on the brand, etc.

    Are you in JHB? Come be my guest for our Sandton Store opening on Wednesday 27th July.

    Chat soon,

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